Founded in 2008, Liquid Wireless pioneered mobile-optimized direct marketing. We built great technology and an even better team — with a high-performing and fun culture that was named one of the Best Places to Work in Maine. Publishers Clearing House acquired the business in 2011, where the team continued to grow and innovate.
Acquired in 2017 from its founder, AskGMS is a cornerstone in market intelligence for group insurance carriers. We adopted a four-day work week and became a remote-first team. The team has seen zero employee turnover in four years, a testament to our focus on work-life balance and employee satisfaction.
Launched in 2022, Benefeature is a new product developed by the AskGMS team. They saw an opportunity in the market to develop a new SaaS-based sales tool for insurance carriers and have received significant resources and room to explore this concept.